New channel · ChatGPT Ads

ChatGPT Ads Agency

Advertising is arriving inside ChatGPT. We create your OpenAI Ads account, launch your campaigns, set up reliable server-side tracking and steer performance. You move first while your competitors are still discovering the channel.

  • Official Stape.io partner
  • Server-side tracking & GDPR
  • AI agents for optimisation
AI-powered advertising inside a conversational assistant, ChatGPT Ads

ChatGPT Ads, in plain terms

An advertising channel native to the conversation

ChatGPT Ads (OpenAI Ads) shows ads directly inside the assistant's answers, for users on the Free and Go plans. The advertiser doesn't target keywords the way a classic search engine works: they supply context hints that help OpenAI match the ad to the right conversations. The channel is opening gradually, already live in several English-speaking markets, and expanding across Europe. Arriving early means capturing a high-intent audience before competitors set up their bids.

2campaign objectives: Clicks or Reach
$25minimum daily budget per campaign
Pixel + APIhybrid measurement recommended by OpenAI
Free & Goaudience reached inside ChatGPT

What we manage for you

From account setup to continuous optimisation

Four steps, one team. You keep control of the strategy; we take care of execution and measurement.

Creating and verifying the OpenAI Ads advertiser account
1

Account setup & verification

We open your advertiser account on OpenAI Ads and clear the business verification (legal entity, category, payment method). Validation is manual and takes a few days: we prepare a clean file to avoid back-and-forth.

  • Billing profile and team access configuration
  • Compliant brand, logo and ad unit
  • Planning around validation timelines
Building ChatGPT Ads campaigns: objective, targeting and bids
2

Campaign creation

Clicks or Reach objective, budget and maximum bid, writing the context hints, creatives and structure. We build a readable architecture, designed for the algorithm's learning phase and for reading results.

  • Offer angle and messages tuned to the conversational context
  • Consistent naming and UTMs (the channel doesn't handle dynamic parameters)
  • A structured test plan from launch
ChatGPT Ads server-side tracking: OAIQ pixel and Conversions API
The critical point 3

Tracking & conversion measurement

Without reliable measurement, a ChatGPT Ads budget flies blind. We install the OAIQ pixel (first-party) and the Conversions API on the server side, in the hybrid setup recommended by OpenAI. The result: conversions that hold up against blockers, browser limits and cookie loss.

  • Implementation via Google Tag Manager (web + server)
  • Server-side with Stape.io, of which we are an official partner
  • Reconciliation with GA4 and GDPR consent compliance
Ongoing management and optimisation of ChatGPT Ads campaigns
4

Management & optimisation

We track impressions, clicks, spend, CTR, CPC, CPM and conversions, then adjust bids, budgets, context hints and creatives. AI agents monitor drift continuously; a human architect makes the trade-off calls.

  • Clear, decision-focused reporting
  • Creative iterations and offer tests
  • Bridges with your other channels, including Google Ads

Why a specialised ChatGPT Ads agency

The edge is in the data, not just the bid

On a young channel, whoever measures best optimises fastest. That is exactly our ground: server-side and the quality of conversion data.

Rare tracking expertise

Official Stape.io partner and server-side specialists: the OAIQ pixel and the Conversions API are at the heart of what we do.

AI agents + human architect

Our agents watch performance continuously; a senior consultant makes the trade-off calls. No black box.

A head start

We follow the channel's rollout market by market to position you the moment it opens, at the right acquisition cost.

Frequently asked questions

ChatGPT Ads: what advertisers ask

What is ChatGPT Ads?

ChatGPT Ads, or OpenAI Ads, is OpenAI's advertising network. It serves ads within ChatGPT's answers for users on the Free and Go plans. The advertiser sets an objective, a budget and context hints that help match the ad to relevant conversations.

Where do my ads appear?

Inside the ChatGPT interface, to Free and Go users. The channel is already live in several English-speaking markets and is expanding across Europe. We adapt the launch to the real availability in your market.

What minimum budget do I need to start?

The minimum daily budget is $25 per campaign. We recommend allowing for a learning phase before drawing conclusions on profitability, as with any new bidding channel.

How do I track conversions without depending on cookies?

We combine the OAIQ pixel (browser) and the Conversions API (server). This hybrid measurement, recommended by OpenAI, limits the data loss caused by blockers and browser restrictions. It is the core of our server-side expertise.

Does ChatGPT Ads replace Google Ads?

No, it complements it. ChatGPT Ads captures intent expressed in natural language, ahead of or alongside classic search. We coordinate the two channels and reconcile measurement in GA4.

Do I need a verified account to run ads?

Yes. OpenAI manually verifies every advertiser account before full access. We prepare the file and handle this step for you.

Get ahead on ChatGPT Ads

We open your account and launch your campaigns

Account, campaigns, server-side tracking and management. A free situation review to frame your entry into the channel.

Let's discuss your project