Your website is the convergence point of every marketing effort. Google Ads campaigns direct prospects there, SEO draws organic traffic, chatbots qualify leads on its pages. If the site loads slowly, is poorly structured or fails on mobile, every euro invested in acquisition loses effectiveness.
WordPress powers 43.3% of all websites worldwide and holds 65.2% of the CMS market (W3Techs, 2026). This dominance stems from its flexibility: business sites, e-commerce with WooCommerce, content portals, booking platforms. Alpative builds WordPress sites that serve one clear objective: turning visitors into clients.
WordPress sites: high-performing business and e-commerce platforms
A WordPress site consists of three technical layers. The theme defines the appearance and page structure. Plugins add specific functionality (forms, SEO, security, e-commerce). Hosting determines loading speed and uptime.
We work with WordPress's native editor (Gutenberg) and the Full Site Editing (FSE) approach. This architecture uses reusable blocks to build each page without relying on third-party builders like Elementor or Divi that bloat the code. The result: lighter pages, faster load times and simpler maintenance.
Every site is built with SEO integrated from the design stage. URL structure, semantic HTML markup, image alt attributes, internal linking, heading hierarchy: these technical elements determine the site's ability to rank in Google. Our expertise in search engine optimisation directly informs development decisions.
Core Web Vitals measure three performance metrics that Google uses as a ranking factor: LCP (largest contentful paint), INP (interaction to next paint) and CLS (cumulative layout shift). One in four WordPress sites fails to meet these thresholds (Hostinger, 2025). Our sites are optimised from launch: images compressed in WebP format, critical CSS inlined, non-essential resources lazy-loaded.
For e-commerce projects, WooCommerce provides a complete and scalable solution. Product catalogue, inventory management, secure payments, VAT calculation, shipping: each component is configured to match your business constraints. An e-commerce business with an international clientele needs a multilingual site, multi-currency pricing and compliance with intra-European VAT rules. A local retailer will prioritise click-and-collect and Google Maps visibility.
Full technical details and available options on the WordPress website page.
Website redesign: modernising without losing what you have built
A website redesign involves rethinking the design, structure and functionality of your site to align with current standards and commercial objectives. It is not merely a cosmetic refresh: a poorly managed redesign can destroy the search rankings built up over years.
SEO migration is the primary risk. Every URL changed without a 301 redirect generates a 404 error that forfeits the ranking equity earned on that page. Google takes several weeks to index changes, and organic traffic can drop sharply if redirects are incomplete or misconfigured. Our migration plan maps every existing URL, identifies those generating traffic and backlinks, and creates the redirect file before the new site goes live.
The UX (user experience) audit precedes any design work. AI analyses existing navigation data (user paths, bounce rate by page, conversion funnel exit points) to identify friction. Which pages cause visitors to leave? At which form step do prospects abandon? This data directs the redesign toward the highest-impact fixes.
The average WordPress site loads in 2.5 seconds on desktop and 13.25 seconds on mobile (Magecomp, 2025). If your current site exceeds these benchmarks, the redesign is also an opportunity to optimise the technical infrastructure: migrating to faster hosting, removing unused plugins, rewriting the theme to eliminate superfluous code.
Our article WordPress website redesign: when and why details the signals that indicate a redesign is overdue. The website redesign page presents our step-by-step methodology.
WordPress maintenance: security and performance over time
A WordPress site in production requires regular technical oversight. WordPress, its plugins and its theme receive frequent updates that patch security vulnerabilities, add functionality and maintain browser compatibility. Ignoring these updates exposes your site to exploitable weaknesses.
Our maintenance service covers four areas. Updates: WordPress core, plugins and theme are updated after verification on a staging environment (site copy) to prevent regressions in production. Backups: a complete site copy (files and database) is performed daily and stored externally. Security: application firewall, malware scanning, intrusion attempt monitoring, SSL certificate. Performance: Core Web Vitals monitoring, image optimisation, database cleanup.
AI contributes to the monitoring process. Our tools compare performance metrics week over week and trigger alerts when an indicator degrades. A plugin update that adds 500 ms to load time is detected within the hour, not at the quarterly audit. This automated vigilance complements scheduled manual interventions.
Approximately 30% of WordPress sites are not optimised for mobile (Magecomp, 2025), often because theme updates were not applied or because content additions broke the responsive layout. Preventive maintenance avoids these drifts and protects the investment made during site creation or redesign. Details of our plans are on the WordPress maintenance page.
A site designed for tracking and conversion
A site's quality is not judged solely by its appearance. Its capacity to collect reliable data and guide the visitor toward the desired action determines its real commercial impact.
Every site we build integrates a structured dataLayer for Google Tag Manager. This technical foundation enables the deployment of GA4, advertising pixels (Meta, LinkedIn) and server-side tracking without modifying the site's source code each time something changes. Conversion events (form submission, phone number click, add to cart) are tagged from launch.
Consent management is built in natively. The cookie banner displays in compliance with GDPR (and FADP for Swiss visitors), the CMP communicates with GTM via Consent Mode v2, and tags fire only after appropriate consent is obtained. This configuration prevents the common scenario where tracking is deployed and then invalidated by a compliance audit.
Conversion paths are tested and optimised. CTA placement and wording, number of form fields, positioning of social proof (client reviews, partner logos, certifications): each element influences conversion rate. An AI chatbot can complement this setup by engaging hesitant visitors and qualifying prospects before they make contact. Our AI chatbot service details the integration options.
Sites tailored to each industry
The economic landscape of the Alps encompasses a variety of business profiles, each with sector-specific web requirements.
A plumber in the Arve Valley needs a fast-loading mobile site (prospects call in emergencies), a clickable phone number at the top of the page, a service request form and integrated Google reviews. Design matters less than speed and the clarity of the path to action.
A physiotherapy practice requires an online appointment booking module, a presentation of specialities, and strict compliance with professional communication regulations for healthcare practitioners. The site must also meet accessibility standards for patients with disabilities.
A local retailer often combines an online storefront with a physical shop. Click-and-collect, a synchronised Google Business Profile and dynamic opening hours are essential features that WordPress handles natively or through targeted plugins.
These examples illustrate one principle: a site specification should start from the customer journey, not from a generic template. Our cross-sector experience allows us to quickly identify the features that generate value for each type of business.