PageSpeed 100

CMS-less static website: performance without compromise

A static website loads in under one second. No database, no PHP, no plugins to update. Just HTML, CSS and JavaScript served directly by the server. Google PageSpeed scores 95-100 without any specific optimisation. Maintenance cost drops to zero. Alpative builds static websites that combine premium design with technical performance no CMS can match.

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100PageSpeed score mobile + desktop

< 0.5sload time

€0annual maintenance

Why choose a static website over a CMS

CMSs like WordPress power 43% of the web. That popularity comes at a cost: every request triggers database calls, PHP execution and the loading of dozens of plugins. The result is an average load time of 3 to 5 seconds on mobile, even with decent hosting.

A static website eliminates this complexity. The server delivers pre-generated files with zero processing. TTFB (Time to First Byte) drops below 50 ms. Largest Contentful Paint comes in under 1.2 seconds. These are exactly the metrics Google measures with Core Web Vitals to rank your site.

Security is another decisive advantage. Without a database or PHP, the common attack vectors (SQL injections, plugin vulnerabilities, brute force login) simply do not exist. Your website cannot be hacked through a vulnerable extension.

🐢

3-5s

average WordPress load time on mobile

🔓

70%

of unmaintained WP sites are vulnerable

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€500-2,000

annual WordPress maintenance cost

Which projects are suited to a static website

Static websites are ideal for businesses whose content changes infrequently: brochure sites, portfolios, landing pages, corporate websites and technical documentation. If you publish fewer than 2-3 pieces of content per month, a CMS adds no value relative to the cost and complexity it imposes.

Liberal professions (lawyers, doctors, physiotherapists), tradespeople and service-based SMEs benefit the most. Their website presents fixed services, a contact page and a few references. Running WordPress with 30 plugins to display 5 pages is overkill.

For sites requiring an active blog or e-commerce, WordPress remains relevant. The right approach is to choose the tool based on the actual need, not market habit.

Our static website creation method

The process starts with design. We use the same tools and the same level of visual rigour as for a WordPress site: Figma mockups, responsive design, refined typography, scroll animations. The only difference is technical, on the server side.

Content is written in Markdown, a simple and universal text format. Each change goes through a generator that produces optimised HTML files. Deployment takes seconds via a command or a Git push. No need to access a back office, no risk of breaking the site by clicking in the wrong place.

AI contributes at several stages: generating content variants, creating illustrations, optimising meta descriptions and structuring schema.org data. The result is a site delivered faster and at lower cost than a CMS equivalent.

Static website vs WordPress comparison

The annual maintenance cost of a WordPress site (hosting, updates, security, backups) runs between 500 and 2,000 euros. For a static site hosted on a CDN (Netlify, Vercel) or standard hosting, that cost drops to zero or a few dozen euros per year.

Build time is also shorter. Without CMS configuration, plugin installation, theme conflict management and compatibility testing, a 10-15 page static website can be delivered in 1 to 2 weeks instead of 3 to 6 weeks for an equivalent WordPress build.

Performance is incomparable. A static website consistently achieves a PageSpeed score of 95-100 on mobile and desktop. An optimised WordPress with cache, CDN and image compression typically plateaus between 70 and 85.

Deliverables and guarantees

Every static website project includes: approved mockup, responsive integration (mobile, tablet, desktop), full on-page SEO optimisation (meta tags, schema.org, XML sitemap, robots.txt), working contact forms, scroll animations and deployment on your hosting.

The source code belongs to you. No subscription, no technological lock-in. You can switch providers at any time without losing your website. Files are hosted on your server or a CDN of your choice.

Frequently asked questions

Can you update a static website without coding?

Yes. Content is stored in Markdown files editable with any text editor. We provide documentation and Git access so you can update your text without technical intervention. For clients who prefer a visual interface, headless CMSs like Decap CMS offer a free online editor.

Can a static website have a contact form?

Absolutely. Forms work via third-party services (Web3Forms, Formspree) that send messages directly by email. The user experience is identical to a WordPress form.

Is SEO as good as with WordPress?

Static website SEO is superior. Load time, TTFB and Core Web Vitals are significantly better, which is a direct Google ranking factor. Meta tags, schema.org and the sitemap are generated automatically.

How much does a static website cost compared to WordPress?

Initial development is typically 20 to 30% less expensive than an equivalent WordPress build. The real gap widens over time: zero maintenance cost, zero security updates, zero plugins to renew.

Can an existing WordPress site be migrated to static?

Yes. We export the WordPress content, convert it to Markdown files and recreate the design in HTML/CSS. URLs are preserved through 301 redirects. No loss of search rankings.

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